The K-Fashion World
Does it feel like Korea’s pop culture is taking over the world? That doesn’t only include TV, music, and media — their fashion is popping too! While it may seem like K-fashion has boomed in recent years, the real boom happened back in the 1990s.
The popularity of K-fashion skyrocketed with the Korean Wave, also known as Hallyu. A wave of popularity through media and the entertainment industry isn’t surprising, but what makes Korean fashion stand out? We’re glad you’ve asked.
Some of the K-fashion strengths include diversity, quality, and affordability. Plus, designers pride themselves on the ability to make street style edgy but desirable. Maybe you’ve noticed that the other side of K-fashion is all about soft looks and comfortability, making the wearer look youthful. Whatever look you’re going for, Korean fashion has pieces for you. This country’s fashion is on the rise, and it feels like its popularity doesn’t stop growing.
K-Pop and K-Drama Influence
Nowadays, you don’t have to be a K-pop fan to see one of the Korean idols in your favorite shops. Because of the ever-growing popularity of K-pop, idols effortlessly become ambassadors of brands such as Adidas, Gucci, Prada, and others. However, they aren’t only wearing and promoting those brands.
You can find K-pop idols wearing a lot of Korean designers, promoting them to millions of their fans. And who wouldn’t want to own something their bias (favorite member) of BTS, MAMAMOO, or Blackpink wore? That’s how K-fashion has an even longer reach and more influence in countries across the world.
K-pop isn’t the only thing influencing young people and promoting K-fashion. K-dramas are also becoming increasingly popular, and they help K-fashion gain popularity the same way K-pop does. Actors can not only be ambassadors of fashion brands — what they wear on the show is just as influential.
Funded by a Rich Country
South Korea is one of the richest Asian countries with a strong and stable economy. What contributes to this economy are well-known brands like Samsung, LG, or Hyundai, etc. But that’s not all — fashion is also a big part of the Korean economy, and the government recognizes that.
The funds given to the fashion industry show just how much South Korea pays attention and believes in its brands. With great funding, Korean fashion designers are able to create, market, and sell their pieces worry-free.
Investing in K-fashion doesn’t only mean investing in the designers and brands. It also includes marketing for both Korea and worldwide. Plus, shopping for clothes in South Korea is made easy because malls and boutiques are readily available to all, and the online shopping options are fuss-free.
Smart and Creative Designers
When you take a look at fashion on a global scale, there’s not much to be excited about. The pieces usually look similar, and old trends are coming back because fashion is cyclical. Also, buying fast fashion means the pieces you get can be of lower quality. With Korean fashion brands, none of that goes. Sure, trends come and go for them too, but South Korea is constantly a leading trendsetter in the fashion world.
It’s all thanks to their designers. K-designers have a lot of freedom and support to do what they’re doing best. Thanks to that, they have an abundance of creativity that helps them design the pieces we see on the market.
But these designers aren’t just creating — they’re innovating. Constantly inventing new styles, they’re pushing the boundaries and daring you to jump out of your comfort zone. That’s why their styles are always trending, and fast fashion can only try to keep up.
K-fashion being so popular brings a lot to South Korea. Not only does it promote Korean culture and help boost tourism, but it also puts Korea on the map. What do we mean by that? Every nation has some standards for what’s considered ideal beauty. For Asians, the ideal is everything South Korean — and Westerners seem to agree!
But K-fashion and its models have to work together, always promoting one another. Korean influencers and public figures represent and embody their ideal beauty standards, and that applies to both men and women. However, Westerners can’t physically pull it off because Koreans have unique features.
But, they can dress like Koreans! That’s how Korean beauties promote K-fashion, making its popularity skyrocket. The Korean style is popular in fashion but also in the make-up and skincare world.
Lastly, one of the major strengths of K-fashion is its global access and reach. We’re talking about access to media, entertainment industries, governments, etc. Again, this is a two-way street. As Korean fashion is merging with Western culture, K-pop idols can be ambassadors of Western brands just like Western celebrities can promote K-fashion, make-up, or even skincare products.
However, none of that would be possible if K-fashion wasn’t already popular enough to reach the global market. Social media is another great way to find out all about Korean clothing, and trust us that it’s everywhere. Korean brands continue to set trends for global fashion, so don’t be surprised if you see your favorite influencers promoting it, no matter where you’re from.